Journal

Is This Shirt "Fierce" or "Sweet"? Wrong Question.

Why Fierce & Sweet doesn't split its catalog into "fierce" and "sweet" sections — and what to shop by instead.

5 Frequently Asked Questions About Fierce & Swe...

These are the questions I hear most, including several that came up after Let Her Be Fierce, Not Just Sweet: Kids Apparel. Q: What inspired you to start Fierce &...

What I'm Noticing One Week into My Launch

One week into launching Fierce & Sweet: what's working, what's harder than expected, and what's driving the mission forward.

Before & After: How Fierce & Sweet Found Its Pu...

How one "nagging feeling" about who's cast as predator and who's cast as prey in kids' movies became Fierce & Sweet — gender-neutral kids apparel with a purpose.

What is Character Coding?

What "Character Coding" means — the gendered pattern in kids' media that assigns predator and prey roles by gender, not story.

Myth vs. Truth: Girls Have to Choose Between Sw...

The myth that girls must choose between sweet and fierce clothing — and the truth about why kids don't have to pick just one.