Journal

Everything I Know About Designing Apparel That ...

My complete take on designing kids' apparel that's actually empowering: the predator/prey pattern behind it, what works, and where to start.

Signs You Might Need the Fierce & Sweet Collection

Three signs the Fierce & Sweet collection is for you — from mismatched kids' apparel messaging to wanting clothes that reflect who your kid is becoming.

The Story Behind Fierce & Sweet

I don't tell this story often, but I think it explains everything about why I do this work. Where I Started I was just a grandma looking for a cute...

My Go-To Resources for Designing Kids Apparel T...

People ask what I actually use. Here is the honest list. Midjourney and AI Image Tools These let me sketch bold, expressive characters for my granddaughter's generation faster than I...

How to Raise a Kid Who Gets to Be Both Fierce &...

If you want to raise a kid who feels free to be fierce and sweet, capable and kind, without ever being boxed into just one of those things, here is...

My Honest Take on Why Girls' Clothes Are Stuck ...

I don't say this often publicly, but here it is: most girls' clothing is designed to make them look pretty, not powerful. That's not an accident, it's a pattern we've...