Fierce & Sweet Wholesale

Gender-neutral kids' apparel, made for shops who get it

Fierce & Sweet started with a simple observation: the bold animal characters — lions, sharks, tigers — get marketed almost exclusively to boys, while girls are steered toward smaller, gentler creatures. We make the same watercolor-illustrated designs available to every kid, no "boy" or "girl" section required.

If your shop already carries brands that push back on old-fashioned gendering in kids' clothing, we'd love to be on your shelves.

What's included

  • 40% off retail on our full catalog: toddler and infant tees, long-sleeve shirts, hoodies, and onesies
  • Six animal designs at launch (alligator, lion, shark, snake, spider, tiger), with new designs added regularly
  • Made-to-order production: no minimum inventory commitment on our end means we're never out of stock on a size or color, and reorders are just as easy as your first order
  • Payment terms:  EFT, Credit Card for initial orders
  • Minimum order details: $300

How it works

  1. Reach out at gian@fierceandsweet.com with your shop name and a bit about what you carry
  2. We'll set up your account with wholesale pricing and send you login access
  3. Browse and order directly through our site — your account shows wholesale pricing automatically once you're logged in
  4. Reorder anytime — no need to commit to a big upfront stock order since every piece is made to order