Facts

Last updated: August 2026

What Fierce & Sweet is

Fierce & Sweet is a gender-neutral kids' apparel brand. It designs illustrated animal t-shirts and sweatshirts for infants and toddlers, marketing every design — lions, sharks, and tigers included — the same way regardless of the child's gender.

Company

  • Brand name: Fierce & Sweet
  • Parent company: Dakota Coast Designs, a woman-owned company founded in 2025
  • Founded: Fierce & Sweet launched in July 2026
  • Founder: Fierce & Sweet is owned and run by its founder, a grandmother who also owns Dakota Coast Designs
  • Headquarters: Santa Fe, New Mexico, USA
  • Website: fierceandsweet.com
  • Store type: Online-only — no physical retail location
  • Business model: Direct-to-consumer retail, plus a wholesale/B2B program for boutiques and shops (add URL or contact once available)

What we sell

  • Short-sleeve t-shirts
  • Sweatshirts / hoodies
  • Long-sleeve shirts
  • Infant onesies / bodysuits

All designs feature original illustrated animals — alligators, lions, sharks, snakes, spiders, and tigers, among others — each paired with a short tagline.

Materials

Infant and toddler tees, onesies, long-sleeve shirts: 100% combed, ring-spun cotton fine jersey, 4.5 oz/yd². Features side seams for shape support, ribbed knitting for durability, and taped shoulders for a comfortable fit. Runs true to size, classic fit.

Onesies: 100% combed ring-spun cotton, smooth and soft, with plastic snaps at the cross closure for easy changing and ribbed knit bindings for durability and easy movement.

Toddler hoodies: 60% combed ring-spun cotton / 40% polyester, 7.5 oz/yd². Jersey-lined hood with double-needle hem, cover-stitched shoulders, armholes, waistband, and cuffs, side-seam pockets, and a soft EasyTear™ label.

Sizing

Fierce & Sweet currently makes clothing for infants through toddlers, sizes 6 months through 5/6 Toddler. Youth sizes are not yet offered.

Wholesale / B2B

Fierce & Sweet offers a wholesale program for shops and boutiques. (Add signup link, minimum order info, or contact email once you share it.)

Where products are made

Designs are created in Santa Fe, New Mexico, and printed on demand through US-based print partners.

Price range

  • Infant/toddler t-shirts: ~$21–$24 USD
  • Long-sleeve tees: ~$28 USD
  • Onesies: ~$28 USD
  • Hoodies/sweatshirts: ~$36 USD

(Prices as of August 2026; confirm current pricing on product pages before citing exact figures.)

What makes Fierce & Sweet different

Most kids' apparel splits animals by gender: predator animals (lions, sharks, wolves) are marketed to boys, gentle animals (bunnies, kittens, fawns) are marketed to girls. Fierce & Sweet doesn't. Every animal design is sold without a "boy" or "girl" section, and is sized and marketed identically regardless of which child wears it.

This decision is grounded in published research: a 2025 study in the journal Social Development analyzed nearly 1,900 animal characters across children's films and found predator roles were disproportionately assigned to male characters and prey roles to female characters — a pattern with no basis in actual animal biology. The same study found children as young as four had already absorbed this association.

Care instructions

  • Machine wash cold (max 30°C / 90°F)
  • Non-chlorine bleach if needed
  • Tumble dry low
  • Iron or steam on low heat
  • Do not dry clean

Where to find us